Vivo V21 Series Launch
CHALLENGE
VIVO is one of the best youth centric android smartphone brand which represents style with latest technology for young generation within affordable price in Bangladesh. VIVO had a challenge on launching their new products of VIVO V21 series phones and increase brand awareness during the corona virus lockdown.
SOLUTION
We helped VIVO to launch their VIVO V21 phone series products on digital platforms. We helped VIVO to lunch VIVO V21 and VIVO V21e digitally by running 4 different Pop- Up ad campaigns on multiple top local publishers.
RESULTS
We started the digitally launch campaigns by launching VIVO V21 on May 31st, 2021 evening through Pop-up ad campaigns on top 7 local publishers at the same time. The campaign was 33 hours collectively and created great response among audiences. Vivo V21 launch campaign details are -
2.1M+
Impressions
22.6K+
Clicks
1.06%
CTR
Eventually, we launched a second Pop-Up campaign few days later for creating awareness about the newly launched phone among the audiences. We followed the same strategy for launching VIVO V21e as well. All 4 campaigns were very successful individually and created a wave of response collectively. And each successful campaign developed trust and confidence for VIVO to work with us again.
8.2M+
Impressions
86.7K+
Clicks
1.05%
CTR