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Privacy Policy
PRIVACY POLICIES
Last updated: September 23, 2021
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
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Interpretation and Definitions
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Interpretation
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
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Definitions
For the purposes of this Privacy Policy:
- Account means a unique account created for You to access our Service or parts of our Service.
- Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Adfinix Limited, House: 8, Road: 17/A, Block: E, Banani, Dhaka.
- Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
- Country refers to: Bangladesh
- Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
- Personal Data is any information that relates to an identified or identifiable individual.
- Service refers to the Ad Technology.
- Service Provider means any natural or legal person or technology who/which processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
- Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
- Ad Technology refers to Adfinix, accessible from https://www.adfinix.com/
- You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
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Collecting and Using Your Personal Data
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Types of Data Collected
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Personal Data
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
Address, Division, Postal code, City, Usage Data -
Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
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Tracking Technologies and Cookies
We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:
- Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
- Web Beacons Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).
- Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies: What Are Cookies?.
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We use both Session and Persistent Cookies for the purposes set out below:
Necessary / Essential Cookies
Type: Session Cookie
Administered by: Us
Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services
Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
Functionality Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
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Use of Your Personal Data
The Company may use Personal Data for the following purposes:
- To provide and maintain our Service, including to monitor the usage of our Service.
- To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
- For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
- To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
- To provide You with: News, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
- To manage Your requests: To attend and manage Your requests to Us.
- For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
- For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.
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We may share Your personal information in the following situations:
- With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
- For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
- With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
- With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
- With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
- With Your consent: We may disclose Your personal information for any other purpose with Your consent.
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Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
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Transfer of Your Personal Data
Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
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Disclosure of Your Personal Data
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Business Transaction
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
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Law enforcement
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
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Other legal requirements
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
- Comply with a legal obligation
- Protect and defend the rights or property of the Company
- Prevent or investigate possible wrongdoing in connection with the Service
- Protect the personal safety of Users of the Service or the public
- Protect against legal liability
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Security of Your Personal Data
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
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Choices Regarding Ad Targeting and Data Use
You can simply opt-out of Adfinix’s targeted advertising by clearing browser cache. Please also note that our opt-out mechanism is browser or device specific. Therefore, if you use multiple browsers / devices you will need to perform the opt-out operation for each browser or device. Certain devices and device configurations may prevent our opt-out from operating correctly.
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Children's Privacy
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.
If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.
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Links to Other Websites
Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party' s site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
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Changes to this Privacy Policy
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
The following guidelines and policies (“Publisher Policies”) of Adfinix Limited. (“Adfinix”) describe the advertising standards applicable to any person or entity that makes websites, mobile websites, applications, mobile applications or over-the-top platforms, and/or any other digital properties available to Adfinix for monetization via the Adfinix Services (“Publisher”). Any such websites, mobile websites, applications, mobile applications or over-the-top platforms, or other digital properties made available by Publisher to Adfinix shall be referred to herein as the “Publisher Properties”. The Adfinix Services (a) facilitate the delivery and insertion of demand partner advertisements (“Ads”) through the Publisher Properties to end-users and (b) may be composed of web pages available at www.adfinix.com and software, including the Adfinix SDK and the Adfinix Publisher Platform (APX).
In order to use the Adfinix Services, Publisher agrees to abide by these Publisher Policies. Any violation of these Publisher Policies is subject to enforcement as provided below, in Adfinix’s sole discretion.
Adfinix reserves the right to update these Publisher Policies at any time. If an update includes material changes, Adfinix shall provide notice of such update via email. By continuing to use the Adfinix Services subsequent to such notice, Publisher agrees to abide by the updated version of these Publisher Policies.
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Prohibited Content
Publisher is prohibited from using the Adfinix Services if the Publishers Properties feature or promote any of the following content categories:
- Graphic or explicit violence (IAB25-2 (Extreme Graphic/Explicit Violence));
- Adult, sexual, or obscene content (IAB25-3 (Pornography));
- Discriminating, offensive, or profane material or hate content (IAB25-4 (Profane Content), IAB25-5 (Hate Content));
- Weapons, weapon accessories, or ammunition (IAB26-1 (Illegal Content));
- Illegal drugs or drug paraphernalia (IAB26-1 (Illegal Content));
- Tobacco or tobacco accessories (IAB9-9 (Cigars));
- Spyware, malware, viruses, illegal hacking, or other materials that are intended to damage or render inoperable software or hardware (IAB26-3 (Spyware/Malware));
- P2P file sharing, torrenting, or other content violating or infringing upon any third-party intellectual property rights (IAB26-2 (Warez), IAB26-4 (Copyright Infringement));
- Counterfeit goods (IAB26-4 (Copyright Infringement));
- Illegal products, activities, or services (IAB26-1 (Illegal Content));
- Unmoderated user-generated content (IAB25-1 (Unmoderated UGC));
- Websites and other content that are under construction (IAB25-6 (Under Construction));
- Incentivized clicks, videos, or downloads (IAB25-7 (Incentivized));
- Exception: Publisher may allow rewarded video advertising, provided that the rewards offered to end-users for viewing the Ads are: (a) designated as a rewarded Ad by Publisher, (b) for the app in which the video Ad is displayed, and (c) virtual (i.e., having no monetary value). Publisher shall assume all responsibility and liability for such rewards.
- Content offering traffic generation or promoting fraudulent traffic (IAB26-1 (Illegal Content));
- Content advocating the superiority of a specific race/ethnic group, national origin, color, religion, sex, sexual orientation, language, status as a veteran, or any other legally protected status (IAB23 (Religion & Spirituality), IAB25-5 (Hate Content));
- Uncategorized content (IAB24 (Uncategorized));
- Alcohol (IAB8-5 (Cocktails/Beer), IAB8-18 (Wine));
- Gambling or online casinos (if there is the ability to cash out in real currency) (IAB9-7 (Card Games));
- Lotteries (IAB3-7 (Government));
- Pharmaceutical or health products and services, including prescription medications (IAB7-5 (Alternative Medicine));
- Abuse support (IAB7-28 (Incest/Abuse Support));
- Substance abuse (IAB7-42 (Substance Abuse));
- Hunting and shooting (IAB17-18 (Hunting/Shooting));
- Virtual private networks (VPNs), proxy servers, or similar services;
- Content promoting or containing links that are disparaging to Adfinix or Adfinix’s partners.
The Publisher Properties must be directly owned, operated, or controlled by Publisher; any exception to the foregoing must be reviewed and approved by Adfinix. Publisher Properties which exist for the sole purpose of gathering Ad impressions are prohibited.
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Restricted Content
The Publishers Properties may be permitted, in Adfinix’s sole discretion, to feature or promote the following restricted content categories, provided that Publisher has appropriate controls to ensure that such content complies with all applicable laws, rules, and regulations of the country and jurisdiction in which the content is served:
- Financial services (IAB13-1 (Beginning Investing), IAB13-2 (Credit/Debt & Loans), IAB13-4 (Financial Planning), IAB13-5 (Hedge Fund), IAB13-6 (Insurance), IAB13-7 (Investing), IAB 13-8 (Mutual Funds), IAB13-9 (Options), IAB13-10 (Retirement Planning), IAB 13-11 (Stocks));
- Political campaigning (IAB11-4 (Politics)).
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Technical Requirements
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Application/Adspace Setup
Applications and adspaces must be set up within APX and adhere to the following requirements:
- The combination of application and adspace name must identify the traffic source, placement of the Ad, and the requested banner size (non-cryptic).
- The application and adspace details must provide a valid URL that links to the inventory where the Ads are embedded:
- In-App: Valid app store link.
- Mobile applications must be published in official, industry-recognized app stores. Any exceptions (e.g., third-party app stores, pre-installs, or regional limitations) must be submitted to and approved by the Adfinix Team.
- Mobile Web: Valid website domain.
- In-App: Valid app store link.
- The application type and category must match its content.
- Publisher must declare Adfinix as an authorized seller of its advertising inventory in the ads.txt file(s) and/or app-ads.txt file(s) associated with the Publisher Properties, per the official guidance provided by the IAB Technology Laboratory. Adfinix reserves the right to require an update to such files from time to time and Publisher agrees to reasonably comply with any such requests by Adfinix.
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Transparency
The following requirements relate to the information Publisher must send to Adfinix in each Ad request and provide in the setup within APX. In general, each Ad traffic source (i.e., website domain or mobile application) must be split by single website/application in APX. The actual traffic source must match the disclosed traffic source provided within APX or the Ad request. The requirements differ for in-app traffic and mobile web traffic:
- In-App Traffic
- The bundle/application information must be provided in the App Details’ Download URL within APX. (The bundle must conform to the standard format defined by the relevant app store.)
- If applicable, the advertising ID and consent should be sent within the Ad request. Fake advertising IDs will be considered fraudulent.
- Mobile Web Traffic
- The full URL information of the Ad placement/Ad hosting webpage must be provided
- In-App Traffic
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Viewability
To ensure the authenticity of impressions, Ads must be:
- Visible (i.e., not hidden, out of page, stacked, or stuffed); and
- Placed reasonably and oriented correctly within the content, including an acceptable number or density of Ads in relation to the content.
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Video
TVideo adspaces must also abide by the additional following requirements:
- Video adspaces must be labeled correctly as one of the following types:
- Instream: Adspace located within a video player with Ads displayed before, during, or after video content.
- Outstream: Adspace located within content.
- Interstitial: Full screen adspace located between two pages of content.
- Rewarded: User receives a non-monetary reward for viewing a video Ad.
- Placed reasonably and oriented correctly within the content, including an acceptable number or density of Ads in relation to the content.
- Adspace dimensions must match the inventory type (e.g., full screen interstitial).
- Video must be clickable throughout play (except on rewarded adspaces).
- On request by Adfinix, a demo and/or test environment of video placements must be provided.
- Video adspaces must be labeled correctly as one of the following types:
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Ad Request Strategy
- If Publisher receives a “Currently no ad available” response, the interval between new Ad requests must be at least 10 seconds.
- Publishers may only request Ads when Publisher Properties are on screen.
- For infinite scroll Publisher Properties, Publisher must insert Ads in soon-to-be visible areas only.
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Ad Refresh
- Except for sticky Ads, Publisher must not refresh Ads prior to a change in the content of the Publisher Properties.
- Publisher may only refresh Ads that are viewable.
- Publisher must not allow background traffic (i.e., no Ad refreshes are permitted behind covering elements such as full screen videos).
- The refresh rate (i.e., the time an Ad impression is shown prior to replacement) must be at least 30 seconds.
- Video Ad placements should not be automatically refreshed.
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Ad Positioning and Appearance
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Publisher must not:
- Excessively advertise, stack Ads, or place Ads next to each other;
- Place Ads:
- Above the fold for 300 x 250 or larger Ads;
- Below the footer of mobile website Publisher Properties; or
- In non-interactive areas including, but not limited to, the lock screen and out-of-app spaces;
- Place hidden or invisible Ads;
- Rescale, format, rotate, or modify Ads; or
- Place incentivized Ads, except for rewarded videos as provided in Section 2 above.
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Publisher must not:
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Enforcement Policy
In addition to Adfinix’s rights and remedies under Adfinix’s Terms of Service and/or any other applicable agreements Publisher entered into with Adfinix, any violation of these Publisher Policies may result in the suspension of the Publishers Properties from the Adfinix Services, in Adfinix’s sole discretion. Adfinix further reserves the right to suspend other Publisher Properties on the Adfinix Services, reject future Publisher Properties, or terminate Publisher’s account.
Each party will comply with all laws and regulations applicable to it under this Agreement. Without limiting the foregoing, Buyer will require advertisers and advertising networks to ensure that all ads for which Buyer uses the Service comply with all applicable laws and regulations, will not be misleading, libelous, obscene, invasive of others’ privacy, or hateful (racially or otherwise), will not introduce viruses or other malware to the Adfinix systems or audience members, and will not infringe any third party’s intellectual property or other rights. Adfinix reserves the right to refuse or take down any ads that do not comply with the foregoing sentence. Buyer will not use the Service in a manner that damages the Service. Adfinix and/or Adfinix’s Publishers will not allow advertisers’ ads to appear on a Publisher’s website or application or adjacent to any Publisher content that:
- is obscene, defamatory, illegal, deceptive, gambling-related, hateful, violates right of any person or property, or discriminates against individuals based on race, gender, religion ethnicity, or nationality
- that contains content promoting illegal activity and incites sentiment
- uses materials encouraging or promoting terrorism or violence
- uses pornographic material
- creates either “Forced visit” traffic or spyware/adware loading pages (including, in either case, popups or popunders) which load ads
- creates invisible or nested invisible IFRAMEs loading pages which load ads
- uses spyware/adware, load ads invisible, stacks ads or other mechanism that creates fraudulent impressions
- reloads/refreshes any code causing multiple impressions to be registered in short succession
- otherwise violates the written policies regarding websites and applications as agreed upon by the parties from time to time.
Buyer reserves the right to refuse or disallow any Publishers that do not comply with the foregoing sentence. Adfinix is solely responsible for ensuring that the Publisher’s sites and applications are in compliance with all applicable laws and regulations.
If you have any questions about the Privacy Policy, please email us at hello@adfinix.com